“Working with knox design strategy was a seamless and professional experience…. Brandie intuitively understood our design needs and created a design that has taken our business, one that caters to creative professionals, to a new level. Her attention to detail and ability to evolve a concept from a vague idea to a polished design was exactly what our company needed and has resulted in a much stronger web presence. We will undoubtedly continue to use knox design strategy for our future branding development.”
— Joshua Herman & Mark Asnin, NYCFotoworks
inspiring creative professionals
As small companies evolve, they often realize their web presence has become difficult to navigate and suddenly lacks the visual presence necessary to capture their audience. How does a team with a limited timeframe and budget restructure and redesign the site to more effectively communicate to a variety of creatives?
After our planning meeting with the two partners in which we discussed how to better organize the content and information architecture, we designed a new site leveraging the company’s existing color palette and logo in order to maintain brand recognition. The new site appeals to both photographers and stylists, explaining the benefits and application process of upcoming portfolio reviews. Using the company’s collection of videos and photography and existing database, the site was developed on a CMS platform allowing the client the ability to easily make changes at any time.
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