Client: Wigdor LLP


Client: Wigdor LLP


Knox Design Strategy collaborated with Wigdor on a comprehensive rebrand, encompassing a new visual identity, stationery, and core messaging integrated into the revamped website.

Our process began with an onsite strategy workshop to identify the firm’s key differentiators and goals. Wigdor also introduced us to a number of their high-profile clients who spoke with us, helping our team further hone in on the firm’s attributes – tenacity, aggressiveness, strategic – and also extremely helpful and caring. 

The website emphasizes the firm’s assertive ethos and the attorneys’ unwavering commitment to clients. Included on the site is a topic-driven Information Center – a treasure trove for those seeking legal representation. Existing on the prior site, our work here was simply to make the info center more robust and easily searchable.

The tagline, Tenacity. Empowerment. Accountability., encapsulates the firm’s esteemed reputation in employment law.

Old Logo
New Logo
Strategist putting up sticky notes

The Knox Design Strategy onsite at Wigdor’s New York office.

A group meeting to discuss strategy
Wigdor Business Cards
Two screenshots of the Wigdor website
Wigdor Information Center Screenshot
Wigdor website screenshots News and Insights pages
Wigdor website mobile screens