Our Expertise
Built for how law firms actually work.
Two decades inside law firms – discovery first, then strategy, then guidance through what comes next.
Two decades inside law firms – discovery first, then strategy, then guidance through what comes next.
Knox Design Strategy is the law-firm specialist – two decades of experience, all in legal. Founded in 2009 by Brandie Knox after she led the brand and design team at a global Am Law 50 firm, the practice was built around how law firms actually work, not adapted to them from another industry.
That experience spans firm leadership, knowledge management, innovation, marketing, business development, IT – and even litigation teams – at law firms of all sizes. Knox has been in the room for rebrands, breakaways, bespoke digital product design and builds, intranet implementation, technology evaluations, and trial preparation.
What that depth buys is straightforward: Knox already speaks the firm’s language. That fluency is the difference between strategy that lands and strategy that gets lost in translation.
The discovery phase is where engagements earn their direction or lose it – stakeholder interviews, diagnostic workshops, current-state assessments aren’t preliminaries, they’re the most important stretch of the project. Strategy is what discovery yields, written so the firm can use it without translating it again. The work is grounded in design thinking. It’s become a buzzword, but at its heart it’s a way to ask better questions, listen honestly, and build from the answers.
Law firms rarely need more ideas. They need clarity on which ideas are worth pursuing, how they fit within the realities of the firm, and how to move them forward. Knox Design Strategy brings legal industry experience, strategic thinking, and a practical understanding of how firms operate to every engagement – helping leadership, marketing, innovation, knowledge management, IT, and litigation teams make decisions that are grounded, aligned, and ready to execute.
Whether the work involves legal technology, brand strategy, trial presentations, or AI-enabled workflows, the goal is the same: helping law firms move from uncertainty to direction, and from direction to action.
