Amid the “word salad” of digital marketing concepts – “design thinking,” “user-centric strategy,” “immersive experiences” and so on – there is one simple, sometimes challenging fact: the website is still the foundation of almost all marketing initiatives. It’s the first and often the only place that clients, prospects and recruits look for information. If there’s anything you absolutely, positively have to get totally right, it’s your website. Which is why at Knox Design Strategy, we take a strategic approach to website design and development in order to create exceptional digital experiences that deliver results.
As with all of our work, our first step is to develop an in-depth, nuanced and complete understanding of each client’s business objectives and brand strategy. A website affords us enormous latitude to apply this strategy and to create an online environment that animates it. If a client, for example, needs to present itself as a forward-thinking, technically advanced and contemporary entity, we create a site that not only communicates that, but embodies it.
We know that websites are moving targets: they must evolve over time, so we engineer them to be adaptable to dynamic business environments.
We know that, unlike many other forms of marketing communications, a website is a moving target. Brands change, markets change, clients change, technologies change, and so on, so our sites are engineered to be easily adaptable to a dynamic business environment. We design and develop stable, robust, technically advanced websites that are as easy as possible to update and modify. We strive to create sites that anticipate adjustments to the expression of your strategy and even plan for them.
A great website is a fantastically versatile, powerful marketing asset. It has immense potential to impact the bottom line and offers the real possibility of being a game-changing presence, available instantly from anywhere in the world. It’s the ultimate integration of strategy and execution. To accomplish this, your website has to do a number of things at the same time, flawlessly. Ours do, and the results, if we may say so, speak for themselves.
Our rebranding projects for McElroy Deutsch and Aluko & Oyebode included fully custom responsive website designs, with very different UX/UI approaches.
We built a custom database for META Advisors to manage their bankruptcy claims management and reconciliation process.
Our Website Design & Development services include:
User Experience (UX)
to create a user-friendly, accessible and intuitive navigational strategy
to build and maintain fast websites that perform flawlessly
to tell your story in a concise, brand-appropriate way
User Interface (UI)
to design scalable concepts that reflect your brand identity
Search Engine Optimization (SEO)
to increase traffic through on-page and technical best practices
art direction + photography: bios, in-office, environmental
Learn more about our capabilities:
Knox Design Strategy has been very responsive to us. I’ve never been through a project like this before and they did a really good job guiding us through designing and developing the new website.Jennifer Randles, Practice Manager, McDermott+Consulting