Client: McElroy Deutsch


Client: McElroy Deutsch


Full-service law firm McElroy, Deutsch, Mulvaney & Carpenter, LLP engaged Knox Design Strategy to design a new visual brand identity and custom website for the firm.

Our work for the firm, which has over 400 attorneys and staff in 13 offices and 9 states, includes the design of a new logo to reflect the abbreviated firm name, McElroy Deutsch. The namemark incorporates a serif typeface that is modern and contemporary, while the new palette – brighter and more energetic – was inspired by the firm’s previous green.

After solidifying the new information architecture, we embarked on the design and development of a fully custom, responsive website. The website and easy-to-update content management system allow for single content entry, and the association of various pages can be established with one click on the back-end by a site administrator. This provides a seamless user experience, connecting site visitors with relevant information, and ideally increases the time visitors spend on the site.

This project was awarded Silver in the Law Firm/Legal Website category at the 2021 MUSE Creative Awards.

Website Design and Development NYC
Identity Branding Before
Brand Identity Design Firm
Collateral Graphic Design
Mobile Web Design
Digital Marketing NYC

Our work for the firm also included designing a full stationery suite, new social media assets and a custom html newsletter template to reflect the firm’s new identity.

A PDF generator allows users to easily download PDFs of various pages, including attorney bios, and industry and practice pages.

Marketing Graphic Design
Web Design and Development
Website Designers and Developers

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