McElroy Deutsch Mulvaney & Carpenter LLP

Designing a Visual Brand Identity and Custom Website for a New Jersey Law Firm

New Jersey Law Firm Website NJ Law Firm Website
  • Legal
  • Corporate
  • Brand Strategy
  • Brand Identity + Design
  • Corporate Communications
  • Marketing Collateral
  • Website Design + Development
  • Search Engine Optimization (SEO)
  • UX/UI
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Silver, 2021 MUSE Creative Awards, Law & Legal Services Website

Gold, 2021 Davey Awards, General-Law & Legal Services for Websites

Graphic Design USA (GDUSA), 2021 American Graphic Design Awards™

Gold, 2021 Horizon Interactive, Legal Websites



Full-service law firm McElroy, Deutsch, Mulvaney & Carpenter, LLP engaged Knox Design Strategy to design a new visual brand identity and custom website for the firm.



Our work for the firm, which has over 400 attorneys and staff in 13 offices and 9 states, includes the design of a new logo to reflect the abbreviated firm name, McElroy Deutsch. The namemark incorporates a serif typeface that is modern and contemporary, while the new palette – brighter and more energetic – was inspired by the firm’s previous green.

logo before
logo after

After solidifying the new information architecture, we embarked on the design and development of a fully custom, responsive website. The website and easy-to-update content management system allow for single content entry, and the association of various pages can be established with one click on the back-end by a site administrator. This provides a seamless user experience, connecting site visitors with relevant information, and ideally increases the time visitors spend on the site.

NJ Law Firm Website

Brand Materials

Our work for the firm also included designing a full stationery suite, new social media assets and a custom html newsletter template to reflect the firm’s new identity.

PDF Generator

A PDF generator allows users to easily download PDFs of various pages, including attorney bios, and industry and practice pages.

social media branding
newsletter design
exportable PDF
exportable PDF

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