Client: McElroy Deutsch

Client: McElroy Deutsch

Full-service law firm McElroy, Deutsch, Mulvaney & Carpenter, LLP engaged Knox Design Strategy to design a new visual brand identity and custom website for the firm.

Our work for the firm, which has over 400 attorneys and staff in 13 offices and 9 states, includes the design of a new logo to reflect the abbreviated firm name, McElroy Deutsch. The namemark incorporates a serif typeface that is modern and contemporary, while the new palette – brighter and more energetic – was inspired by the firm’s previous green.

After solidifying the new information architecture, we embarked on the design and development of a fully custom, responsive website. The website and easy-to-update content management system allow for single content entry, and the association of various pages can be established with one click on the back-end by a site administrator. This provides a seamless user experience, connecting site visitors with relevant information, and ideally increases the time visitors spend on the site.

Silver, 2021 MUSE Creative Awards, Law & Legal Services Website

Gold, 2021 Davey Awards, General-Law & Legal Services for Websites

Website Design and Development NYC
McElroy Deutsch Identity Branding Before
McElroy Deutsch Brand Identity Design Firm
McElroy Deutsch Collateral Graphic Design
McElroy Deutsch Mobile Web Design
McElroy Deutsch Digital Marketing NYC

Our work for the firm also included designing a full stationery suite, new social media assets and a custom html newsletter template to reflect the firm’s new identity.

A PDF generator allows users to easily download PDFs of various pages, including attorney bios, and industry and practice pages.

McElroy Deutsch Marketing Graphic Design
McElroy Deutsch Web Design and Development
McElroy Website Designers and Developers

Related projects

Law Firm Branding

A New Brand Identity and Website Refresh for a National Law Firm

Cahill Gordon
Logo Design Corporate Identity

Rebranding an Intellectual Property Law Firm

Volpe Koenig LLP
Website Design Development

Branding a Strategic Communications Consultancy

PRCG Haggerty | Communications Consultancy
Law Firm Marketing Collateral

Announcing Cahill Gordon’s 2020 Relocation and Commitment to FiDi

Cahill Gordon & Reindel LLP
Corporate Branding NYC

Rebranding Employment Law Alliance

Employment Law Alliance (ELA)
Law Firm Identity

Designing Zetlin & De Chiara Construction firm

Zetlin & De Chiara LLP

Rebranding a Full-Service Law Firm in Nigeria

Aluko & Oyebode
Responsive Law Firm Design Puerto Rico

Developing a New Website for a Full-Service Law Firm in Puerto Rico

O'Neill & Borges LLP

Want to learn more about how we can help your firm?

Contact Us