Branding a Strategic Communications Consultancy
Client: PRCG Haggerty | Communications Consultancy
Starting with a namemark, we utilized a humanist typeface that is friendly and approachable. In designing the website, a sitemap and wireframes communicated our initial strategy and approach. Most importantly, we incorporated the firm’s media center to house press releases, video interviews and articles, and integrated the firm’s blog content into the new site, previously a separate entity. Building the site with a content management system, James and his team have the ability to keep the content fresh and relevant.
Originally called The PR Consulting Group, founder James Haggerty needed both a new identity and website to better represent his firm and the work they do. We started with a humanist typeface that is friendly and approachable, and designed a simple, clean typographic identity.