Rebranding Employment Law Alliance

Client: Employment Law Alliance (ELA)


The Employment Law Alliance provides employers with a global network of comprehensive labor, employment and immigration law services. Using this as the foundation of the new brand identity, a globe-inspired graphic is divided into seven parts, representing the seven continents, and allowing for a flexible and diverse color palette.

Knox Design Strategy also worked with the ELA on the design of the new website, developing the overall information architecture, home and attorney bio pages. A vast collection of resources, we clearly made available users’ access to the wealth of resources available to members and non-members alike, including the jurisdiction-driven labor and employment questions and answers available in the Global Employer Handbook.