Our process always begins with research and strategy.

Our Story

Founded in 2009 by Brandie Knox, Knox Design Strategy is a New York City-based branding and design agency that specializes in brand strategy, brand identity, marketing communications, website design and intranets for professional services firms around the world. Our design studio builds effective, visually striking and strategic solutions precisely tailored to our clients’ specific needs.

Our team accomplishes this through a customizable, multidisciplinary approach that ties together research, strategy, design and creative excellence. In addition to our in-house team, we partner with an expansive, flexible network of professionals, web developers, SharePoint developers, writers, SEO specialists, animators and more. Our projects are supported by best-in-class experts, whom we’ve worked with for years and who are engaged to provide precisely what our clients need.

Our Approach

Great work, whether it’s branding, communications, design or technology, always begins with the same thing – lots of research and critical thinking. At Knox Design Strategy, we begin every client project by gathering as much information as possible, from as many sources as possible. Strategic planning documents, current/past marketing materials and branding, industry analysis – it all shapes and guides our work. We typically augment this with interviews and workshops that we are able to turn into a crystal-clear picture of our client’s target market, their competition, and the opportunities and the challenges they face. We don’t guess or assume – we want to know.

Only then do we begin to build branding and design solutions. We work closely with clients as we design, soliciting input and feedback as the project progresses, and we are particularly interested in how the people who will be using our work every day evaluate it, as we develop it. We see our job as bringing innovation and world-class creativity to real-world business needs, and ultimately providing our clients with solutions that both make their lives easier and set them apart in a crowded, competitive market.

Simply designing a website, an intranet or a brand identity isn’t particularly hard. But building great ones that last? That requires insight, talent and effort, as well as the ability to apply left-brain thinking to right-brain situations. Done well, this kind of work is transformative. It’s a genuine game-changer. At Knox Design Strategy, this is what we’re all about.

Our Core Team

Brandie Knox – Branding Expert

Brandie Knox

Principal + Creative Director

Natalie Frank

Creative Lead

Jensynne East

Sr. Designer / UI Designer

Miranda Rokes

UX/UI Designer

Barry Goldstein

SiteCraft Client Solutions Lead
Artem Kolotilkin – SiteCraft Technical Lead

Artem Kolotilkin

SiteCraft Architect + Technical Lead

Julie Muccillo

Solutions Architect

Our Professional Network

In addition to our core team, we maintain a network of skilled strategic partners.

No two projects are ever alike, and we pride ourselves in offering services that have been tailored to our clients’ unique needs. We have a roster of trusted, reliable partners available to assist on branding projects.

From PR to SEO specialists and everything in between, you can rest assured that Knox Design Strategy has the connections to get the job done.

Website development company SiteCraft
Website development


AIGA 365: 29 Annual Design Competition
Associated Collegiate Press, Pacemaker Award
HOW Interactive Design Awards
GDUSA American Graphic Design Awards (3 awards)
GDUSA American Web Design Awards (2 awards)
Interactive Media Awards (IMA)
Legal Marketing Association (LMA), 2017 Member of the Year Award
Legal Marketing Association (LMA), Your Honor Awards (5 years)
Multi-jurisdictional Comprehensive Planning Award
Society of Professional Journalists, Mark of Excellence Award
Webby Awards (2 categories)
2021 GDUSA Graphic Design Awards, McElroy Deutsch
2021 Davey Awards, Gold, McElroy Deutsch
2021 Davey Awards, Silver, Allensworth
2021 LMA Your Honor Awards, Honorable Mention, Allensworth
2021 MUSE Design Awards, Gold, Allensworth
2021 MUSE Design Awards, Silver, McElroy Deutsch
2022 NJ Ad Club Jersey Awards, 2nd, 2023 Patterson Belknap Holiday eCard
2023 Davey Awards, Silver, Forrest Solutions
2023 Davey Awards, Silver, Federman Steifman
2023 Davey Awards, Silver, Hart + Harvest Press


Applied Arts: Canada’s Visual Communication Magazine Design & Advertising Awards
Bright Books: Logo 2.0
Bright Books: Bright Ideas in Business Card Design
Creativity 29
HOW Magazine International Design Awards
HOW Magazine In-HOWSE Design Awards
Rockport Publishing’s 1000 More Graphic Elements
Rockport Publishing’s Letterhead & Logo Design 11


AIGA 365: 29 Annual Design Exhibition
Denver Art Museum Design Archives
Speak Out: Art, Design & Politics, Albuquerque, NM