Our process always begins with research and strategy.

Our Story

Founded in 2009 by Brandie Knox, Knox Design Strategy is a New York City-based branding and design agency that specializes in brand strategy, brand identity, marketing communications, website design and intranets for professional services firms around the world. Our design studio builds effective, visually striking and strategic solutions precisely tailored to our clients’ specific needs.

Our team accomplishes this through a customizable, multidisciplinary approach that ties together research, strategy, design and creative excellence. In addition to our in-house team, we partner with an expansive, flexible network of professionals, web developers, SharePoint developers, writers, SEO specialists, animators and more. Our projects are supported by best-in-class experts, whom we’ve worked with for years and who are engaged to provide precisely what our clients need.

Our Approach

Great work, whether it’s branding, communications, design or technology, always begins with the same thing – lots of research and critical thinking. At Knox Design Strategy, we begin every client project by gathering as much information as possible, from as many sources as possible. Strategic planning documents, current/past marketing materials and branding, industry analysis – it all shapes and guides our work. We typically augment this with interviews and workshops that we are able to turn into a crystal-clear picture of our client’s target market, their competition, and the opportunities and the challenges they face. We don’t guess or assume – we want to know.

Only then do we begin to build branding and design solutions. We work closely with clients as we design, soliciting input and feedback as the project progresses, and we are particularly interested in how the people who will be using our work every day evaluate it, as we develop it. We see our job as bringing innovation and world-class creativity to real-world business needs, and ultimately providing our clients with solutions that both make their lives easier and set them apart in a crowded, competitive market.

Simply designing a website, an intranet or a brand identity isn’t particularly hard. But building great ones that last? That requires insight, talent and effort, as well as the ability to apply left-brain thinking to right-brain situations. Done well, this kind of work is transformative. It’s a genuine game-changer. At Knox Design Strategy, this is what we’re all about.

Our Core Team

Brandie Knox – Branding Expert

Brandie Knox

Principal + Creative Director
Tari Ayala - Creative Workflow Manager at Knox Design Strategy

Tari Ayala

Creative Workflow Manager

Michael Padgett

Graphic Designer
UX/UI Designer NYC

Milton Arantes

UX/UI Designer

Barry Goldstein

SiteCraft Client Solutions Lead

Artem Kolotilkin

SiteCraft Architect + Technical Lead

Our Professional Network

In addition to our core team, we maintain a network of skilled strategic partners.

No two projects are ever alike, and we pride ourselves in offering services that have been tailored to our client’s unique needs. We have a roster of trusted, reliable partners available to assist on branding projects.

From PR to SEO specialists and everything in between, you can rest assured that Knox Design Strategy has the connections to get the job done.

Highlights

Designing a Visual Brand Identity and Custom Website for a New Jersey Law Firm

McElroy Deutsch

A New Brand Identity and Website Refresh for a National Law Firm

Cahill Gordon & Reindel LLP

Designing an Identity for a Legal Blog on Justice Ruth Bader Ginsburg

Patterson Belknap

Intranet Redesign for a Leading Global Law Firm

Reed Smith LLP

Designing a Corporate Guide for the Transition from LIBOR

Shearman & Sterling LLP

Brooklyn Law Notes:
50th Anniversary Issue

Brooklyn Law School

Want to learn more about how we can help your firm?

Contact Us