Brand Identity & Design
At Knox Design Strategy, we create effective, striking and, above all, strategic brand identities.
Your brand is an extremely valuable asset. Think of it as an “ambassador” that will be seen by untold thousands of people, including your customers, partners and employees. Your business may live with it for years. Getting a brand identity design right – really right – is critically important. At Knox Design Strategy, that’s what we do – get it right.
When someone sees a logo design, for example, they develop a lasting impression of the business behind it. Is your firm regional or international? Hands-on and personal? Modern or traditional? What is the culture of the firm? A brand identity shapes these perceptions, along with many others, and a great one makes people want to learn more.
From typography to color to design, we obsess over the details, brainstorming, working and reworking until every aspect of your business’s visual presence is absolutely perfect.
It’s a precise discipline: an excellent brand identity is all about nuance and detail. From typography to color to design, we obsess over the details, brainstorming, working and reworking until every aspect of your business’s visual presence is absolutely perfect. And we keep at it until your brand identity instantly and powerfully communicates precisely what it needs to and resonates with the right audience.
Great brand identity design is also about cohesiveness. Like an orchestra, every part has to work together flawlessly, from the logo to the website design to the most subtle questions of color. We create brand identities that work consistently everywhere they’re encountered, so yours is always working for you. When your pitch is complete, for example, the materials you leave behind speak for you. So does your website, viewed on an iPhone in an airport.
Under the guidance of brand strategy, our secret ingredient, if you will, is our creative ability. We don’t believe that the constraints of brand strategy limit creativity, but instead we think they power it, focus it and enhance it. Call it the X-factor, talent or whatever catchall you prefer, but if strategy is the road map, creativity is the fuel. We design brand identities that get noticed. They stand out and set your organization apart.
Before and after view of our rebranding of labor and employment law firm Hirschfeld Kraemer, our logo signage for Volpe Koenig, and a glimpse at the identity system for Cahill Gordon‘s brand refresh.
Our Brand Identity & Design services include:
Logo/Brandmark Design
to design your firm’s primary logo or brandmark
Color Palette
to craft a color palette that meets your firm’s needs
Brand Extension
to develop branded materials based on the brand identity
Brand Identity
to create a system of logo, color, imagery and typography
Brand Guidelines
to ensure all creative will be consistent with your brand
Social Media
to create a unified identity across all digital platforms
