Ropes & Gray LLP
Designing Event Collateral for an Annual Healthcare Conference
Knox Design Strategy was tasked to create a suite of event collateral – including digital invitation, registration page, signage and program – for Ropes & Gray’s events held during the 2023 JP Morgan Healthcare Conference. We collaborated with the in-house team to provide concepts that to resonate with the firm’s target audiences and attendees of life sciences clients and prospects. The system leverages color blocks, layering, impactful typography, engaging life sciences imagery and a unique icon set to imbue the events with a feeling of dynamism and excitement.
Sketching is a quick way to find solutions to design problems and discover new ideas. We start all of our work by examining and brainstorming all options. For Ropes & Gray’s program we began by sketching multiple layouts of spreads to best communicate and illustrate the firm’s content. We were inspired by bold colors and type, as well as large sections of color to incorporate more of the brand identity. By starting our designs on paper we are able to create gridded systems to extend throughout their pages to create a stronger overall brand image and design system.
