Improving on Existing Site Navigation and User Interface
Client: Kobre & Kim LLP | Law Firm
Knox Design Strategy collaborated with the internal Marketing team at Kobre & Kim to refresh the firm’s brand identity and website. Incorporating the firm’s existing namemark, we developed a new tagline in English and several foreign language iterations, tweaked the firm’s color palette and recommended a new type family for the website. After developing a new sitemap, we reworked the site’s navigational structure to ensure a better user experience and completely overhauled the attorney bios resulting in a cleaner solution that is easier to maneuver.
Working within the constraints of the current back-end we made user-interface improvements to establish hierarchy and increase the flow of content. We completed overhauled the attorney bio pages which resulted in a clean display of content.