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Emily Cohen | Consultant to Creatives

A Creative Manifesto as a Typographic Poster

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  • Content Strategy
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The Creative Manifesto – a graphic designer’s words to live by – was written by Emily Cohen, Consultant to Creatives. Emily asked for our help in the design of a typographic poster and postcard to capture the manifesto. A fun typographic exercise, the manifesto has been distributed at a variety of Emily’s speaking engagements.

The full manifesto featuring several phrases: Focus on Quality Not Quantity. Communicate Consistently. Unless you are a very talented creative generalist, you should be a specialist. Do not do work for free. Do not be bitter. Take Risks. Track your billable & non-billable time. Price high work less. Say thank you. Do not make assumptions; ask good questions. Take a vacation. Think "Relationship curation" not "sales". Fire one client a year (it feels good). Speak Up. Do great work for great clients. A Designer's Manifesto. Emily Cohen. Emilycohen.com. Design by Knox Design Strategy. knoxdesignstrategy.com

I’ve been at a conference last few days, handing out my Creative Business Manifesto postcards like mad – just wanted you to know I met a Creative Director who had printed out the PDF poster version of the postcard from my website (as we hoped) and has it posted in her office! She will send me a picture and I’ll send to you. Everyone loves the postcard. I may need more soon…

— Emily Cohen, Consultant to Creatives

6 different manifestos. Focus on Quality Not Quantity. Communicate Consistently. Unless you are a very talented creative generalist, you should be a specialist. Do not do work for free. Do not be bitter. Take Risks.

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