Client: Michael Muroff Architect LLC
Not all of our works gets to see the light of day, and we don’t often showcase our process work. However, our concepts for a NYC-based architect were too good to not share. A number of concepts were explored below – from a simple monogram design, to a standard typographic lockup of the name. Our favorite, a flexible identity system, represents a series of floor plans. Experimenting in color on the business cards, variations of the mark were juxtaposed with photos of the firm’s work.