Producing Engaging Corporate Communications
Client: Shearman & Sterling | Law Firm
Shearman & Sterling’s annual report, Corporate Governance Survey of the Top 100 US Companies, highlights key trends and presents data that is highly readable. A streamlined graphic format adds cohesiveness, while new inks and papers improve visual appeal. Readers loved it! Popular demand necessitated a second printing as attorneys happily distributed it to clients and prospects, and our integrated email marketing campaign generated an increase in registration for the annual symposium.
While designed and bound separately, the Corporate Governance and Executive Compensation and Employee Benefits publications were shipped together in a custom mailer that also doubled to house the two publications after receipt. The second year of it’s publication, the firm held a symposium to highlight key trends and present the data.