Design Integration: Professional, Meet Personal
Client: Wood Jackson PLLC | Law Firm
Law firm partners Swain Wood and Christopher Jackson enlisted us for a complete rebrand, including a new identity, website and office signage. Our biggest challenge? How do we develop a fresh, industry-appropriate, professional look and feel, while also allowing the unique personalities of the Wood Jackson team to show through?
We, of course, began with design but also revamped the firm’s attorney bios, incorporating personal interests, personally selected photos, even attorney Instagram feeds to give the viewer insight into the lives of each team member. Additionally, we included subtle, visual background elements that reflect the intellectual property and copyright work in which the firm specializes. A new blog feature, social media integration and content management system ensures the firm is actively engaging its audience.
— Swain Wood, Partner, Wood Jackson PLLC
The firm saw a significant increase in organic traffic during the first five months post launch with a more than 78% increase in organic traffic.
The site also appeared on page one in Google for over 120 keyword phrases within the last 90 days of this reporting.