Elevating User Experience: Website and Portal Redesign for ALAS

In collaboration with ALAS, Knox Design Strategy redesigned the website and member portal to enhance the user experience and highlight industry-leading standards. The process began with an onsite diagnostic workshop to define core objectives for both the public-facing site and the member portal. Through interactive sessions, we surfaced current challenges, clarified future goals, and aligned with all stakeholders on priorities for a cohesive user experience.

To deepen our insights, we conducted interviews with ALAS’s internal teams and connected directly with members. These conversations highlighted key features and critical information needs, giving us a clear understanding of user pain points and member expectations. This feedback shaped our approach, helping us prioritize seamless access to resources, intuitive navigation, and a modernized brand experience.

The redesigned marketing website was built to reflect ALAS’s “Gold Standard” of service. During member interviews, it was clear that ALAS consistently exceeds expectations by offering extensive services and valuable educational benefits – core elements that guided our design decisions. Throughout the site, we emphasized resources, ease of access, and visual elements that convey the organization’s commitment to member success and service excellence.

The new ALAS member portal organizes hundreds of educational materials and policy documents, serving as a comprehensive resource center. Previously, mobile access and navigation were challenging, limiting members’ ability to access information conveniently.

Our redesign prioritized a well-organized structure, categorizing resources by specific topics for easier access. Members can now quickly locate essential materials, find CLE information, and directly connect with ALAS representatives in their specialty areas. By making the portal mobile-friendly, we’ve ensured that members can access vital resources anytime, from any device – creating a streamlined, user-centric experience.