Designing a Practice Group Business Development Application
Client: Am Law 100 Law Firm
Knox Design Strategy collaborated with the Marketing Technology and IT teams of a leading, global law firm to design and develop an app to manage practice group business development activities. Our biggest challenge? How do we aggregate and display a wealth of content on the mobile screen for attorneys on the go?
Search displayed and sorted results based on the data of a third-party application that was integrated by the firm’s IT group. Our research and UX design required thorough consideration of how the third party data was both input on the back-end and would be displayed through our interface. While adhering to the firm’s brand guidelines, we simplified the user-interface and implemented a clean design to ensure seamless usability and thus increased attorney engagement.
Starting with the mobile interface, we worked with the firm’s IT team to create a better user-experience and user-interface. In order to ensure the firm’s attorneys could use the app seamlessly and regularly, we had to ensure the tool was intuitive and easy to use on the go.