Designing a Practice Group Business Development Application

Client: Am Law 100 Law Firm


Knox Design Strategy collaborated with the Marketing Technology and IT teams of a leading, global law firm to design and develop an app to manage practice group business development activities. Our biggest challenge? How do we aggregate and display a wealth of content on the mobile screen for attorneys on the go?

Search displayed and sorted results based on the data of a third-party application that was integrated by the firm’s IT group. Our research and UX design required thorough consideration of how the third party data was both input on the back-end and would be displayed through our interface. While adhering to the firm’s brand guidelines, we simplified the user-interface and implemented a clean design to ensure seamless usability and thus increased attorney engagement.

Law Firm Business Development Strategy
Legal Business Development Plan
Apps for Law Firms - New York
Mobile First

Starting with the mobile interface, we worked with the firm’s IT team to create a better user-experience and user-interface. In order to ensure the firm’s attorneys could use the app seamlessly and regularly, we had to ensure the tool was intuitive and easy to use on the go.

Marketing Strategies for Law Firms - NYC