We’re excited to share that our founder and creative director, Brandie Knox, has been quoted in PRINT Magazine’s article, “The Business of Creativity: Build Your Business Pipeline”. The Business of Creativity is a series from Emily Cohen and Hunter Vargas of Casa Davka, a consultancy that helps creative firms evolve their business strategies and practices.
The crux of building a robust new business pipeline and increasing success lies in cultivating relationships. This involves integrating business development, sales, and marketing with authenticity and purpose. In their piece, Emily and Hunter delve into the essential aspects of relationship building, highlighting the necessity of being friendly, genuinely helpful, and human.
PRINT (founded 1940) is where creative people gather to inspire and build design dialogue. Perpetually curious about everything design, they report on, curate and celebrate visual culture, the makers of that culture and the expression of graphic design in all its forms and mediums.
Invite the larger team, and emphasize the importance of establishing relationships before committing to a studio.
Brandie Knox
