The LMA Your Honor Awards program recognizes excellence in legal marketing by promoting projects and programs that provide innovation and return on marketing dollar investment. Knox Design Strategy was awarded Honorable Mention for the practice group blog series developed for Patterson Belknap Webb & Tyler LLP.
The firm collaborated with Knox Design Strategy on the digital content strategy, design and development of a content-rich blog series for three of its practice groups. The attorney-initiated content helped to establish the firm as thought leaders and increase the visibility of the individual attorneys whose ideas are amplified on this platform. Given the frequency of publishing (e.g., the firm’s antitrust group published 171 posts in 15 months, the biologics team published 46 in less than eight months), the attorneys needed an easy to use, visually appealing and responsive digital platform to house their wealth of knowledge and resources.
The firm has surpassed its initial marketing goal to expand the relationship with its online audience by increasing visibility and site visitors. Results have been immediate and dramatic.
View the LMA Your Honor Awards.
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