Integrating Video into Law Firm Marketing Strategies – NY LMA Small Firm SIG
Clients and prospects are increasingly favoring video content as a way to learn about a firm’s strengths and “connect with” attorneys.
Hear in-house teams and a video content marketing specialist discuss best practices for integrating video into current marketing efforts. In addition to viewing examples of how other firms have made video a key part of their current marketing strategy, we’ll also cover:
- How video in the legal space has transformed over the years
- Making the case for video/gaining buy-in and creating enthusiasm amongst your firm’s attorneys
- Budgeting and ROI
- Aligning your video business objectives and messaging
- Distributing video across marketing channels
- Incorporating SEO into your video marketing strategy
- Follow up strategies after posting video
- Streamlining processes for ongoing production
Dave McClintock is the Senior Online Marketing Manager at Epstein Becker Green. In addition to website, ecom, blog, and social media management, Dave helped create the video marketing efforts at the firm in 2015, part of a team that now produces and promotes three video series, including Employment Law This Week.
Robert Weiss, President of MultiVision Digital, a New York online video production services and business video marketing company, has over 15 + year background in Internet marketing, SaaS based marketing and sales processes tactics. MultiVision Digital has produced over 630 business videos over the past six years that have allowed clients to use business video content marketing strategies to increase sales, lead generation, improve SEO rankings, increase awareness and client loyalty.
Anca S. Munteanu has 23 years of marketing experience, including 17 in professional services. She is responsible for overseeing all aspects of marketing and business development for Moses & Singer LLP. Anca has a track record of driving growth, building brands, strategic marketing, partners marketing coaching and training, proposal and collateral development, advertising, events and sponsorships, public relations, external client communications, and CRM implementation. In addition to her previous experience as a marketing director with several mid-sized accounting firms, Anca also has marketing experience in the financial services area, with Prudential Securities and Merrill Lynch. She has appeared in various business publications and has written on cross-selling and individual marketing plans.