Knox Design Strategy has been, for years, a leading law firm branding agency in New York, providing design and technology solutions for the legal industry nationwide. We’re proud of our reputation for expertise in helping law firms develop striking visual identities and positioning, create compelling communications of all kinds, and building applications that give them a strategic and competitive advantage.
Our expertise began with Brandie Knox, who founded our firm in 2009. Before 2009, she led the brand and design team at a global AmLaw 50 firm, and she is currently immediate past chair of the Legal Marketing Association’s New York Local Group – the nation’s largest. From the day we opened, law firm branding has been one of our specialties. It still is. Our unique combination of capabilities makes us a genuine strategic partner. Nobody knows law firms like we do, and we have the track record to prove it.
For law firms, we develop creative, memorable branding, and implement comprehensive marketing communication programs, and create technological solutions ranging from intranets to custom applications. We’re one of a handful of go-to firms in the legal sector, as we are renowned for our expertise in a complex, demanding and rapidly changing industry.
Law firms present unique challenges. First of all, they typically have to manage an enormous quantity of complex content, which needs to be presented in an organized, easily digestible form. Information architecture is critical, as is efficient design. All technology must be absolutely secure and needs to harmonize with and support everything else the firm does to market itself, particularly brand identity, which we’re often called on to help develop.
Every field, of course, has its own unique requirements when it comes to marketing and branding. But law firms stand alone in this respect because of the highly specialized nature of the profession and the complex, nonnegotiable challenges they have in defining themselves, marketing themselves, and communicating with prospective clients. It’s a profession that’s both exceptionally demanding and rapidly changing. There is no substitute for innovation and deep industry experience when it comes to delivering results for law firms.
Hands-on knowledge of the legal profession is of paramount importance and outstanding creative capabilities are a strategic necessity. Knox Design Strategy delivers both.
From the day we opened, law firm branding has been one of our specialties. Our unique combination of capabilities makes us a genuine strategic partner.