I was fortunate to attend the 99u Pop-Up School on Brand & Digital Strategy last week. While I do feel that decision making, when it comes to color, is more that 5% rational, I wanted to share these fun facts that were up at the Pantone display.
- Making a decision about a color is 95% intuitive and emotional, and only 5% rational.
- Up to 90% of snap judgments made about products can be based on color alone. 75% of human experience is filtered through our eyes.
- Visual cues are essential to successfully getting a message across.
