The Greeks and Romans had their gods. Today, we have our brands – anyone over the age of ten can name at least a hundred brands. What is a brand? It’s a promise about what your firm will deliver, and what working with you will be like. It’s what people who haven’t encountered your work believe about your firm. Done right, it’s an incredible force multiplier. Done badly, it’s a major waste of time, money and effort. Here are ten rules for doing branding right, brought to you by Knox Design Strategy and Repechage Group. Click the infographic below to download your own PDF. Feel free to share!