Brandie Knox Moderates Business Development Institutes (BDI): Social Media Marketing Summit for Law Firms
Panel Discussion: How to Integrate Social Media into your Marketing & Business Development Strategy: Tools and Best Practices. Social Media Marketing Summit for Law Firms
Law firms finally understand the opportunity to attract new clients and provide more value to their existing clients through the strategic use of social media. Most lawyers are increasingly using social media tools such as LinkedIn, Blogs and Twitter to generate awareness of their practice and enhance their reputation as thought leaders. Many firms now recognize that blogging and social networking are key components of a successful marketing and business development strategy.
This session will discuss how lawyers and legal marketers can integrate social media into their existing business development and marketing efforts. We will examine “best in class” tools that enable legal marketers to incorporate their social media initiatives with their other marketing and business development efforts such as: email marketing, content marketing, content curation, business intelligence and relationship management. We will also explore platforms that excel at social media management, employee advocacy and social media monitoring and explain how these new technologies can help the legal marketer meet their business development goals and objectives. Moderator: Brandie Knox, Founder and CEO, Knox Design Strategy.
- Freddie Hustler, Senior Vice President, Americas, CONCEP
- Stefanie Marrone, Associate Director of Marketing Communications, Proskauer Rose LLP
- Ivan Tsarynny, Co-Founder, Post Beyond
- Mallory Walsh, Senior Account Executive, Relationship Science