Branding is a Verb: Teaching Internal Teams to be Active Brand Storytellers


Keeping a company’s brand active means paying attention to how it speaks, looks and acts over a lifetime. Brand Strategists often work with key decision-makers within a company to increase brand knowledge among internal teams, helping them develop their voice as brand advocates and activists. In this workshop, we will explore the art and science of maintaining the integrity of a service company’s brand, identifying critical junctures in the lifetime of a brand and addressing how to initiate an internal brand activation campaign that builds brand advocates from within.

 

 

SMPS TME Brandie Knox | Knox Design Strategy


Event information:

SMPS (Society of Marketing Professionals) | New York
November 02, 2018
Andaz Wall Street, 75 Wall Street | New York
Presenter