rebranding a nationally recognized law firm

client Cuddy & Feder LLP

Law firm Cuddy & Feder enlisted our help for a full rebranding to reposition the firm, develop a full marketing strategy, a new brand identity and responsive website. How to best represent the ingenuity, creativity and cross-collaboration of a nationally recognized law firm? 

We began by conducting internal interviews and an on-site workshop with key decision-makers to determine key message points, differentiators and challenges faced by the firm, in order to craft the overall design and content strategy. The new, flexible identity reflects the creative “out-of-the-box” solutions the firm provides. Integration of dynamic content on the home page and attorney bios aids in directing the user throughout the site. Additionally, case studies and process infographics communicate cross-practice collaboration through the life span of various client matters, providing narratives and visuals that highlight the firm’s culture as well as practice group capabilities and strengths. To emphasize the firm’s leadership in various practices, an Insights section was also developed to house a variety of resources and downloads for prospects.

visit the site

services provided

brand strategy
brand identity
content/pr strategy & copywriting
corporate communications
digital strategy
infographics
information architecture
search engine optimization (seo)
social media strategy
ux/ia
web design + development

other law firms we've branded and developed a web presence for:

rebranding a nationally recognized law firm

client Cuddy & Feder LLP

Law firm Cuddy & Feder enlisted our help for a full rebranding to reposition the firm, develop a full marketing strategy, a new brand identity and responsive website. How to best represent the ingenuity, creativity and cross-collaboration of a nationally recognized law firm? 

We began by conducting internal interviews and an on-site workshop with key decision-makers to determine key message points, differentiators and challenges faced by the firm, in order to craft the overall design and content strategy. The new, flexible identity reflects the creative “out-of-the-box” solutions the firm provides. Integration of dynamic content on the home page and attorney bios aids in directing the user throughout the site. Additionally, case studies and process infographics communicate cross-practice collaboration through the life span of various client matters, providing narratives and visuals that highlight the firm’s culture as well as practice group capabilities and strengths. To emphasize the firm’s leadership in various practices, an Insights section was also developed to house a variety of resources and downloads for prospects.

visit the site

services provided

brand strategy
brand identity
content/pr strategy & copywriting
corporate communications
digital strategy
infographics
information architecture
search engine optimization (seo)
social media strategy
ux/ia
web design + development