differentiating practices within a corporate law firm

client Golenbock Eiseman Assor Bell & Peskoe LLP

Corporate law firms often have difficulty differentiating themselves from the competition. What unique concepts can we develop to emphasize the firm’s practices and experience, within a system that is flexible and allows for a variety of usage?

Golenbock asked us to develop a flexible promotional system that highlighted their commitment to clients. The vertical brochure, emphasizing their tall commitment to client service, can be used as a stand-alone piece or inside the pocket folder along with other materials, such as a pitchbook. Our team worked closely to develop a series of icons to represent the breadth of the firm’s practice areas, providing quite a unique solution for a law firm. Our approach positioned them as the creative, thought-leaders they are. New attorney bio templates were also developed for use inside the folder, along with matching envelopes for shipping.

services provided
art direction
concept development
marketing collateral design
information graphics
production oversight

accolades
GDUSA 2013 American Graphic Design Award

other flexible communications systems we have developed:

differentiating practices within a corporate law firm

client Golenbock Eiseman Assor Bell & Peskoe LLP

Corporate law firms often have difficulty differentiating themselves from the competition. What unique concepts can we develop to emphasize the firm’s practices and experience, within a system that is flexible and allows for a variety of usage?

Golenbock asked us to develop a flexible promotional system that highlighted their commitment to clients. The vertical brochure, emphasizing their tall commitment to client service, can be used as a stand-alone piece or inside the pocket folder along with other materials, such as a pitchbook. Our team worked closely to develop a series of icons to represent the breadth of the firm’s practice areas, providing quite a unique solution for a law firm. Our approach positioned them as the creative, thought-leaders they are. New attorney bio templates were also developed for use inside the folder, along with matching envelopes for shipping.

services provided
art direction
concept development
marketing collateral design
information graphics
production oversight

accolades
GDUSA 2013 American Graphic Design Award