making the fantasy believable

client The Understudy, Mansion Pictures

Advertising, posters, signage and other environmental design must make a big impact in the blink of an eye. How can design transport viewers into a world of credible fantasy?

The film, The Understudy, presents the story of an actress studying for the role of Electra. The film’s art department needed to create set pieces for the fictitious stage play that felt credible and could be easily rotated in during filming. The finished posters and banners transformed the film into a believable theater stage that transported viewers in the fantasy of the play within the film. In fact, the lead actress herself asked for a personal copy of the poster that appears in the movie’s final shot.

services provided
art direction
concept development
entertainment design
print collateral

 

other film & theater companies we have worked with:

making the fantasy believable

client The Understudy, Mansion Pictures

Advertising, posters, signage and other environmental design must make a big impact in the blink of an eye. How can design transport viewers into a world of credible fantasy?

The film, The Understudy, presents the story of an actress studying for the role of Electra. The film’s art department needed to create set pieces for the fictitious stage play that felt credible and could be easily rotated in during filming. The finished posters and banners transformed the film into a believable theater stage that transported viewers in the fantasy of the play within the film. In fact, the lead actress herself asked for a personal copy of the poster that appears in the movie’s final shot.

services provided
art direction
concept development
entertainment design
print collateral