branding the invisible
client Steven T Kirkman, CPA
Professional services firms often provide services that seem abstract and difficult to define. How can design shine a light on their core purpose and enable them to communicate more effectively with potential customers?
Presence of mind, the tagline for accounting firm, Steven T Kirkman, served as the starting point for our visual design. The resulting brand identity references the mind enclosed in brackets, and the suite of business collateral reflects the business’s core values and differentiates them from the ubiquitous logotypes of competitors which tend to be impersonal, set in generic serif typefaces with no visual elements.
brand strategy & design