branding the invisible

client Steven T Kirkman, CPA

Professional services firms often provide services that seem abstract and difficult to define. How can design shine a light on their core purpose and enable them to communicate more effectively with potential customers?

Presence of mind, the tagline for accounting firm, Steven T Kirkman, served as the starting point for our visual design. The resulting brand identity references the mind enclosed in brackets, and the suite of business collateral reflects the business’s core values and differentiates them from the ubiquitous logotypes of competitors which tend to be impersonal, set in generic serif typefaces with no visual elements.

services provided
brand strategy & design
logo design
marketing collateral
print collateral

othe boutique companies we have branded:

branding the invisible

client Steven T Kirkman, CPA

Professional services firms often provide services that seem abstract and difficult to define. How can design shine a light on their core purpose and enable them to communicate more effectively with potential customers?

Presence of mind, the tagline for accounting firm, Steven T Kirkman, served as the starting point for our visual design. The resulting brand identity references the mind enclosed in brackets, and the suite of business collateral reflects the business’s core values and differentiates them from the ubiquitous logotypes of competitors which tend to be impersonal, set in generic serif typefaces with no visual elements.

services provided
brand strategy & design
logo design
marketing collateral
print collateral