branding a family business

client  Trade HVAC

Family-owned businesses often rely on cookie-cutter brand identities that fail to highlight their individuality. How to balance the personal touch with the look of professionalism that reinforces their credibility?

Working with Trade HVAC’s owner, we created a smart, clean brand identity design featuring a new graphic identifier that represents heating and cooling elements, the services provided by Trade. We delivered a complete new identity system for executing the new logotype consistently on vehicles, signage and business collateral as well as a responsive website. The new identity reinforces the company’s professionalism and achieves results: generating new business.

services provided
brand identity design
concept development
corporate communications
marketing collateral
vehicle signage
web design & development

accolades
  • Bright Books: Logo 2.0
other family businesses we have branded:

branding a family business

client  Trade HVAC

Family-owned businesses often rely on cookie-cutter brand identities that fail to highlight their individuality. How to balance the personal touch with the look of professionalism that reinforces their credibility?

Working with Trade HVAC’s owner, we created a smart, clean brand identity design featuring a new graphic identifier that represents heating and cooling elements, the services provided by Trade. We delivered a complete new identity system for executing the new logotype consistently on vehicles, signage and business collateral as well as a responsive website. The new identity reinforces the company’s professionalism and achieves results: generating new business.

services provided
brand identity design
concept development
corporate communications
marketing collateral
vehicle signage
web design & development

accolades
  • Bright Books: Logo 2.0