Small Firm Shared Interest Group: Content Strategy for Law Firms
During our lunchtime roundtable, you’ll engage in open discussion with marketing and business development colleagues and consultants on best practices for developing and implementing a content strategy. We’ll focus on collaborating with attorneys to create relevant and engaging content. We’ll discuss best practices for developing editorial calendars on the practice level and we’ll even review a few examples.
Knowing that initial content development is the tough part, we’ll explore repurposing and sharing content through various mediums to gain maximum visibility and engagement.
We welcome an open dialog and ask that attendees share their experiences and best practices during our roundtable discuss.
- Developing an overall content strategy and editorial calendar for your firm and/or individual practices
- How to stick to it — make it actionable and get it done
- Reviewing analytics to gauge outreach
- What is measurable ROI
- Repurposing content — various touchpoint and how to leverage content across different channels (blogs, video, social media, etc.)
One of our speakers, Edie Reinhardt of RDT Content Marketing wrote an excellent recap of our event, Content Strategy for the Small Law Firm: Tips and Takeaways. If you missed the event, or just need a refresher, check it out.